Your Roadmap to Building a Thriving Online Business – Without the Overwhelm
Are you ready to turn your business idea into a reality?
Roadmap Exclusive is a comprehensive, beginner-friendly business course designed to provide you with the step-by-step guidance needed to confidently start and grow your online business.
Our course focuses on key business foundations, including how to build a strong brand, streamline operations, and leverage automation—while receiving ongoing support and expert advice tailored to your needs.
Check out this video to learn more!
THIS PROGRAM IS PERFECT FOR YOU IF:
- You’re a busy professional (think teachers, medical workers, service providers) balancing work, family, and a budding business.
- You’re eager to break into the online world but feel overwhelmed by where to start.
- You value efficiency and are ready to invest in systems that make life easier.
- You crave more balance—less hustle, more freedom.
How does it work?
This course includes over 200 lesson videos (continually updated for free) and teaches a variety of very practical business strategies and techniques. You will learn how to build funnels, how to set up email campaigns, automating your business, how to effectively use social media to promote your products, and soooooo much more. You will also be given step by step training on how to resell this product for 80% commission if you choose to resell.
How the Roadmap Exclusive can Help You!
01
Structured Lessons
Quarterly lessons that break down business fundamentals in easy-to-follow steps for every business owner.
02
Live Q&A
Get your questions answered in real-time during bi-weekly sessions led by the Founders and volunteers.
03
Guides & Tools
Get your questions answered in real-time during bi-weekly sessions led by the Founders and volunteers.
04
Automation Tutorials
Simplify your processes with easy automation tools, even if you’re not tech-savvy and have never done it before.
This course is designed with the beginner in mind but is more easily digestible for a person who has some knowledge in the online realm or has started a business of any kind before. This course is designed to take your business knowledge to the next level. If you are looking for practical ways to grow your business and learn more of the technical skills involved in business, this course is perfect for you! If you are ready to learn funnels & automating your business this course will get you started on your social selling journey. It's beginner friendly but I learn towards marketing it as an intermediate course because there is a TON of information inside and can take a little longer to get through.
What’s inside? Here's the full list of what you can expect to learn!
Introduction to the Roadmap Exclusive
- Welcome
- How to Use the Platform
- How to Use the Community
- What is the Roadmap
Creating Your Business
- Introduction to Business
- Choosing Business Structure
- Types of Business
- Business Ideas
- Common Mistakes
Marketing in the Digital Age
- Introductino to Marketing
- Understand the Digital Landscape
- Email Marketing Introduction
- Content Marketing
- Social Media Marketing
- Measuring KPI’s
Determine Your Expertise
- What is a Niche
- How to Determine Your Expertise
- Experimental Phase
- Gaining the Trust
- Becoming the Niche
- Final Message
Building the Core of Your Brand
- Introduction to the Core of Your Brand
- What is a Brand
- Buyer Persona
- Market Research Intro
- Primary Market Research
- Third Party Market Research
- How to Conduct Market Research
- Target Research with ChatGPT
- How to View Market Saturation
- What is a USP
- How to Choose Your Brand Name
- Choosing Brand Colors
- Final Message
Building Your Automated Sales Process
- Introduction to Automation
- What is a Funnel
- What is a Link in Bio
- Why is it Important
Business Automation
SYSTEME IO AUTOMATIONS
- Build Your Own Funnel From Scratch with Systeme.io
- Bre-Built Funnel in Systeme.io
- Set up Your Email Automations with Systeme.io
BEACONS AUTOMATIONS
- Build Your Store with Beacons
- Email Marketing with Beacons
STAN STORE AUTOMATIONS
- Build Your Own StanStore
- Email Marketing with StanStore
Building Your Automated Follow Up System
- Email Marketing Essentials
- Building a Subscriber Base
- Crafting Impactful Emails
- Email Design Best Practices
- Advanced Email Techniques
- Compliance in Email Marketing
- Automate to Elevate
- Segmenting Email Audience
- Introduction to ChatGPT
- Using ChatGPT for Emails Part 1 & 2
Sales & Marketing - How to Market & Sell Your Audience
- Introduction
- Self Awareness & Finding Your Strengths
- How to Create Identity in the Market
- How to Speak to Your Buyer Persona
- How to Create Concise Messaging
- How to Adjust Tonality
- Soft Sell in Your Content
- Determine What You Really Sell
- Selling Benefits over Features
- Power of the DP Method
- Craft a Story
- Power of Listening
- Mastering the Skill
Mindset
- Mindset Story
- Practical Mindset
- Mindset Requirements
- Final Choices
Building Your Own Written Digital Product
- Introduction
- Determine Your Topic
- Ensure Profitability
- Choose Your Product Type
- Create Your Product in Canva
- Pricing Your Product
- Market & Sell
Building a Video Digital Product
- Introduction
- Pick Your Topic
- Ensure Profitability
- Decide Your Format
- Outline Your Objectives
- Production Toolkit
- Filming
- Editing (For Beginners)
- Editing (More Advanced)
- Pricing Your Product
- Market & Sell
Hosting Your Own Product
- What is Hosting?
- Hosting on Stan.Store
- Hosting on Beacons
- Hosting on Systeme.io
- Other Hosting Options
Community
- Community is Everywhere
- How to Build a Community without a Platform
- Your Why
- Power of Roadmap Community
Serving Your Customers
- Building a Customer Centric Business
Building the Depth of Your Brand for the Long Term
- The Depth of Your Brand
- The 5 A’s of Branding
- Deeper Than a Logo
- You are Not the Hero
- Importance of Association
- Overcoming Hatred
- Ask Yourself the Hard Questions
Compliance Training
- Introduction
- What is the FTC
- Biggest Misconceptions
- Testimonial Usage
- Net Impression
- Popular Violations
- Business Models
- Non-Compliant Claims
- How to Sell Without Income Claims
- Additional Resources
Become a Dynamic Partner
- Learn How You Can Resell This Course To Make a Profit!
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YES! With the new dynamic partnership model, you will receive an 80/20 commission split, meaning you'll earn 80% on each sale made through your affiliate link. You'll learn how this works inside the course.
This course is hosted on the Roadmap Exclusive Platform. Once you purchase the course, you will be sent to the area to register and create a login for the course.
Absolutely. We break everything down into simple, actionable steps that anyone can follow, even if you’re starting from scratch.
Yes! You get access to the free community where you can connect with other Roadmap course takers to ask questions or read testimonials and connect with those who are currently on their digital marketing journey similar to your own.
CHECK OUT THESE TESTIMONIALS
"The Roadmap Exclusive is the most comprehensive course I’ve ever encountered. It’s easy to navigate and packed with all the information and education I needed to start my own online business. For years, I dreamed of building my own consulting and business coaching company but never knew where to begin. The thought of learning everything from email marketing, funnels, websites, and product creation to attracting customers was overwhelming. Despite my 17 years of experience in corporate marketing with Fortune 500 companies, I felt lost and terrified to start. Then I found The Roadmap Exclusive. This course has been a game-changer. It broke down every complex piece into manageable steps, making it possible for me to finally take action. Now, I’m in the early stages of my business, but I feel incredibly confident. I have all the foundations and business automation in place. It’s like a dream come true. If you’re looking to start your own online business, I highly recommend The Roadmap Exclusive. It provides everything you need to turn your vision into reality. Thanks Hannah & Zach you are helping people like me achieve my wildest dreams"
-ISABEL M
“Finally! A comprehensive foundational online business development & marketing course created by smart, honest & compliant entrepreneurs. The Roadmap Exclusive (and all of the courses by Changing Courses 11) is the gold standard for anyone who wants to learn how to become an online entrepreneur. There's so much information taught in a down-to-earth no frills way that it's a pleasure to go back and review the material and learn more each time. And the community it comes with & frequent (free) updates.....top notch! Zach & Hannah Pippins care. And it shows”
-Audra M.
"The Roadmap curriculum is kind of like this blueprint for business creation you never knew you always needed. I learned things in The Roadmap that I didn't know after 10 years of being in the online space as a social seller”
-VICKY P
“Roadmap is one of a kind education that exists no where else on the market. Whats taught, the way its taught, and the community are the best thing I have ever been apart of.”
-Lexa M.
